Four tips to market your video clips for educational institutions
Multimedia content has become a key component, especially in the digital section. Different forms of content such as picture slideshow, podcasts and videos are extensively used to reach out to their target audience. This, in fact, establishes a form of conversation between the customers and the company. For instance, people can give their feedback or their thoughts when multimedia content is shared on their social media platforms.
According to research conducted by Facebook on video consumption, more than 82% of people prefer to rely on video marketing than using any traditional forms of marketing. Globally, almost 81% of companies have been using video marketing as a tool to market their company, thereby increasing their revenues. Now that the importance of video marketing has been established, let’s talk about some tips that can make your videos unique and creative!
- Create content that is meant for a specific platform
Many people have the false notion that one video can combine all strategies and can be posted on multiple platforms. This is clearly not the case especially for educational institutions as the students who use YouTube are probably from a different age group that Snapchat users. You can customize your content based on the form of platform and other aspects like duration and terms of messaging. Customization of content will lead to better ROI on their spends.
- Be authentic, not identical!
Parents and students are always looking forward to understanding the type of service provided by the company which could be understood better through a video. Video compilation does not require one to be a great director, however, the right understanding of the company’s service can make your video unique. In fact, this will give a realistic approach to your video, making it stand out from the rest.
- Take the leap – Keep it short
Research reveals that the attention span of the social media audience is not more than eight seconds. It is more like a company would perhaps have only eight seconds to grab the attention of the audience. So, make the first ten seconds impactful and understand how your target market would psychologically function, making your video more personal.
- Use the right promotional outlets
Even if the video looks fantastic, it would probably not reach your audience if it isn’t promoted using the right platforms. It is important to add a call of action in either your emails or social media platforms in order to promote your video. Video can have the highest reach in the digital marketing sector while using the right amount of spends. This can help you reach out the target audience much faster than the traditional means. Sending video link via an email or a text can be used to build an organic algorithm.