Lead Generation Strategies
As a marketer, it is vital to generation both high quantity and high-quality lead generations. This will in turn help in increasing revenues for the company. Some simple yet effective ways to do so are given below:
Utilize email marketing
In general, email marketing begins with an initial outreach to set a number of people, more known as your potential clients. So, the best way to start this by creating a target list of your potential prospects with respect to your field or niche. Outreach them personally and try establishing a rapport with them. Through this conversation, you will be able to determine if your products and services are the right fit for them or not.
Blog on a Regular Basis
Blogging can be deemed as an effective way to keep your content fresh and increase your visibility with respect to Google keyword search. This will also help in building trust and credibility with your readers leading to generate leads for your website. In this era, it would be safe to say that having a good social media and online presence will certainly help in reaching out to a global audience which is perhaps not possible through the traditional means of marketing.
According to research conducted by HubSpot’s, companies with six to eight blogs each month have double the revenues when compared to other companies. This proves blogging to be an effective channel to generate leads. Moreover, don’t forget to insert hyperlinks in your blogs. This is because, Google tracks these links which then leads to a webpage, optimizing the overall website. However, adding too many links can also disrupt the SEO. Like how the old saying goes – “Less is more.” This certainly applies to both blogging and SEO.
Have frequent posts on social media
In addition to blogging, it is necessary to get into the habit of posting regularly on multiple social media platforms. This could mean posting new fresh content or even sharing some relevant articles and post that would attract readers from your niche.
Hence, increasing your visibility and followers. get into the habit of regularly posting on your social media platforms. Moreover, this will create a unique brand awareness and can help in improving the company’s visibility.
“People don’t care about your business. They care about the problems they have. Be the solution they are looking for.”
~ Melonie Dodaro
Get involved in networking
Even though digital and social media marketing have their own perks, it is essential to meet people face and face as the impact would be much greater. Nothing could probably beat a two -way conversation which will, in turn, lead to establishing a rapport along with trust.
You could network with your potential clients by either signing in for a networking event. In fact, you must consider volunteering as a speaker/presenter in such events as you would be having the opportunity to share your personal experiences as a marketer. Sometimes, these presentations can lead to direct leads through second-hand recommendation which may not be possible through social media.