How to brief your marketing agency
Before you move forward with briefing your marketing agency, it is quintessential to understand a few key tips and ask a few questions. In this way, you will be able to understand the categories under which you could structure your brief.
- Understanding the purpose of the brief
Generally, it would be advisable to give an outline of your goal or the problem you want the agency to focus on. It would be better to state them explicitly to prevent any sort of miscommunication. Also, ensure to immense information on your products, services, vision, and mission of the brand.
- What is your target audience?
Describe the customer group you are targeting with your products and services in detail. You must know who these people are, where they are located, and what they are interested in. You can get a better understanding of your audience by using various surveys and polls.
- Evaluating the situation with concise problems and solutions
Setting a specific goal and target audience will give you a way to evaluate the problems which will be taken forward by the respective agency. The agency will be now able to generate and develop specific strategies that will help in achieving your goals. Once the problems are voiced out with respect to the services and products, with the agency’s expertise, you will find the right solution.
- Make sure to convey your brand message
Having an effective brand message is essential for the growth of the company. They do not have to something fancy or sophisticated, however EFFECTIVE. For instance, Nike’s brand message – “Just Do It” is nothing extraordinary, but certainly gives an oomph to the company. Moreover, being a very unique tagline, people tend to remember especially because of its simplicity.
- How to convey this message?
Once the tagline or the brand message is set, now is the time to establish different platforms and ways to convey the message. One of the most trending ways to do so is through the incorporation of social media platforms. You could finalize the mechanism to convey the message by taking a survey. This way, you will be able to understand your target audience and the kind of emotional response that will establish a personalized relationship between the company and the consumers.